YouGov Review: How Much Can You Earn?

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Oct 20, 2023
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✔ Fact Checked and Written by Steven Hillman FCA Chartered Accountant

Steven is the Editor-in-Chief of Sidehustles.co.uk. He is a Chartered Accountant (FCA) and ICAEW Business and Financial Professional (BFP) and has spent years advising clients on different side hustles and taxation.

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Transcript available below.

Is YOUGOV Legit or a Scam? A Comprehensive UK Review

Among the many online survey sites available today, YouGov is one of the most popular ones. It’s accessible in many territories, and it has a long-standing reputation as a legitimate site.


How much can you earn if you were to try this survey site as a side hustle? What are the different methods of earning? We have shared a comprehensive guide to answer your questions.


By the end of this YouGov review, you’ll have a better understanding of the following and more!

key takeaways

Key Point Categories Summary
Is YouGov Legit? YouGov is a well-established, legitimate survey platform that has been around for over two decades.
Ways to Earn Besides surveys, YouGov offers multiple earning methods including referrals, YouGov Pulse, and YouGov Safe.
Earning Potential On average, you can earn around 1,500 points a day solely from surveys. 5,000 points can be converted to £50.
Time Commitment Most surveys take around 20 minutes to complete, making it a feasible side hustle for busy individuals.
Payment Methods YouGov allows you to cash out either through direct bank deposit or PayPal, and you can also opt for gift cards.
Threshold for Payout You need to accumulate 5,000 points, equivalent to £50, before you can cash out.
Survey Frequency While you can earn up to 1,500 points a day, survey frequency may vary and taper off over time.
Data Security YouGov anonymises the data collected from you and adheres to high-security standards.

About yougov

Image of YouGov logo

YouGov has been around for more than two decades, working with around 40 consumer markets from all over the world. The company pays people to accomplish surveys, with topics ranging from healthcare and wellness to politics and entertainment. In exchange for answering a survey, you earn points that you can later convert to either cash or gift cards.

Ways To Earn in YouGov

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While finishing surveys make up the bulk of your points, YouGov offers other methods for users to earn. Here’s what we found.


Answering Paid Surveys


After signing up, you will immediately begin answering a survey. This preliminary questionnaire helps the company assess your demographic and send the appropriate types of surveys.


Then, you will start receiving the surveys on your registered email. This method is a bit different from other sites, which usually have surveys on the website or mobile app dashboard. After you click the link, you will see the content of the survey, the estimated time to finish, and the points you’ll earn.


You can either close the window if you don’t want to answer the survey or simply proceed if you want to answer.


On average, we found that surveys earn around 750 points each, with some reaching 2,000 points. YouGov sends these every eight to 12 hours, giving you a chance to earn around 1,500 points a day. 


Through Referrals


You can also earn points by referring friends or family to YouGov. The company will provide a unique link or code that you can share for referrals. Once your referral answers six surveys, you earn an additional 200 points! 


YouGov Pulse


YouGov Pulse is another great way to earn points, but this one is invite-only. YouGov will reach out to you personally after identifying you as a possible participant. If you accept, you will need to download an app for your desktop and mobile devices.


Installing the app is all you need to do for YouGov Pulse. The program will run passively in the background, tracking your internet use. YouGov anonymizes this data and adds it with the rest, helping them create a bigger picture of how real people use the internet. The amount of points you earn varies. However, the more devices you have with the app, the more you earn.


YouGov Safe



Similar to YouGov Pulse, YouGov Safe lets you share your internet data. This time around, the focus is on streaming apps. You can share your usage data for platforms like Netflix, YouTube, Prime Video, and Apple TV. For every service you connect to, you earn 75 points. You will also passively earn 25 points as long as you continue sharing your streaming data. 

Earning Potential in YouGov

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The conversion rates depend on your territory. YouGov is primarily a British company headquartered in London, so the conversions are pretty straightforward. For every 5,000 points you earn, you can get a cash payout of £50. In addition, 5,000 points is the initial threshold you need to reach before you can begin converting your points.


How long does it take to reach 5,000 points? We’ve found that you can reach around 1,500 points a day. You’ll need around three and a half days to reach 5,000 points provided that YouGov consistently sends surveys. Of course, you can earn more points in a shorter period through the other methods we outlined above.


Surveys take a short time, with the longest ones maxing out at 30 minutes. Theoretically, you can earn more than 5,000 points in a single day. The only drawback is the frequency of emails from YouGov. Set your expectations and don’t wait for more than five surveys in a day.

How Does YouGov Pay?

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There are two ways to get paid in YouGov. First, you can convert your points to cash and deposit them directly into your bank account. This option means you’ll have to share your banking details with your account. Thankfully, PayPal is also an option you can choose if you’re more comfortable using it.


The other method of getting paid in YouGov is by converting points to gift cards. The company has partnered with major UK brands and other well-known companies outside the country, such as Amazon. The points you convert are directly proportional to the amount of the gift card. For example, 10,000 points will give you a £100 gift card.

YouGov: Is it Worth It?

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Since you can earn 750 points for a quick 20-minute survey, YouGov may be worth it if you have some extra time during your day. However, we do not recommend it as a main income source. There is not a lot of consistency when it comes to the emails YouGov sends, and we’ve found reviews mentioning how the survey frequency drops off after a few weeks or months of use.


As a side hustle, YouGov is ideal. It’s a great supplement if you’re looking for ways to earn more cash.

Final Thoughts: YouGov Review

Image of text final thoughts

YouGov is another popular way to earn extra income through surveys. When you use it correctly, you could earn £50 every four days — or more if you take advantage of their other offerings. Use the guide we shared above if you’re considering using this website as a side hustle.

Joining YOUGOV: Steps To Take

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Joining YouGov is a simple and straightforward process that can be completed in just a few minutes. Here's how to get started:


Step 1: Visit the Website


Navigate to the YouGov website, which you can find at YouGov's homepage.


Step 2: Sign Up


On the homepage, you'll see an option to 'Sign Up' or 'Join Now.' Click on it to begin the registration process.


Step 3: Provide Basic Information


You'll be prompted to enter some basic information such as your name, email address, and a password of your choice. Some regions may also ask for demographic information like age, gender, and location to better tailor surveys to you.


Step 4: Confirm Your Email


After completing the sign-up form, you'll receive an email with a confirmation link. Click on the link to verify your email address and activate your account.


Step 5: Take the Preliminary Questionnaire


Upon confirming your email, you'll be asked to complete a short questionnaire. This helps YouGov determine what kinds of surveys are most suitable for you. The questionnaire usually takes about 5 minutes and you'll earn some points just for completing it.


Step 6: Start Taking Surveys



Once your account is activated and the preliminary questionnaire is complete, you're ready to start taking surveys. You'll receive survey invitations via email, and you can also check the 'Survey Dashboard' in your account for available surveys.


And that’s it! You've successfully joined YouGov and can start earning points that can be converted to cash or gift cards.

FAQs

  • How Do You Earn Points Quickly on YouGov?

    To accelerate your point accumulation on YouGov, the best strategy is to be proactive and diversified in your approach. Make sure to regularly check your email and the 'Survey Dashboard' for new survey opportunities. Respond quickly, as some surveys have a limited number of participants. Additionally, consider referring friends or family to the platform. You earn 200 points for each referral who completes six surveys. Utilizing multiple earning options like YouGov Pulse and YouGov Safe can also speed up your earning potential.

  • Is YouGov Legitimate and Safe to Use?

    Yes, YouGov is a legitimate online survey platform that has been operating for over two decades. It works with a wide array of consumer markets around the globe and has a reputation for being reliable. In terms of safety, YouGov ensures the data you provide is anonymized and securely stored. If you're concerned about sharing banking details, PayPal is also an available payment option, offering an extra layer of financial security.

  • What Can You Redeem YouGov Points For?

    YouGov offers a variety of redemption options to suit different preferences. For every 5,000 points, you can opt for a cash payout of £50 that can be deposited directly into your bank account. PayPal is also an option if you prefer a digital wallet. Alternatively, you can redeem your points for gift cards from major UK brands and international companies like Amazon. The value of the gift card is directly proportional to the points you've accumulated; for example, 10,000 points can get you a £100 gift card.




BEFORE YOU GO...

Figuring out if YouGov is the right side hustle for you is just the beginning. The online survey world is vast and not all platforms are as legitimate as they appear! Want to know if another popular survey site is worth your time or just a scam? Don't miss our next article, "IS BRANDED SURVEYS LEGIT OR A SCAM? OUR GUIDE," where we dive deep to give you the lowdown. Because let's face it, the last thing you want is to waste your precious time on a platform that doesn't deliver.


IS BRANDED SURVEYS LEGIT OR A SCAM? OUR GUIDE

sidehustles.co.uk one-minute podcast

🎧 Listen Now: Sidehustles.co.uk One-Minute Podcast

YouGov Review: How Much Can You Earn?

Welcome to the Sidehustles.co.uk One Minute Podcast. In the next 60 seconds, we're sharing a real-world insight from our network of seasoned side hustlers. This quick tip is designed to offer you practical advice that you can apply immediately in your side hustle journey.


Today, we're talking about making money from taking online surveys. If you're looking to supplement your income but have limited time, YouGov could be an option worth considering. This online survey platform lets you earn points that can be converted into cash or gift cards. The surveys are typically short, around 20 minutes, and you can expect to earn about 750 points per survey. Plus, there are other ways to earn, like through referrals or sharing your internet usage data. What's noteworthy is that it takes around 5,000 points to cash out for a £50 payout. If you're consistent, you could earn that in just a few days. It's not a main income source, but every bit of extra cash helps.


So, if you're looking for some pocket money and have time to spare, YouGov can be a decent side hustle. But remember, it's best suited as a supplemental income stream rather than a primary one. That's your one-minute real-world insight. Stay tuned for more!

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✔ Fact Checked and Written by 

Steven Hillman FCA Chartered Accountant


Steven is the Editor-in-Chief of Sidehustles.co.uk. He is a Chartered Accountant (FCA) and ICAEW Business and Financial Professional (BFP) and has spent years advising clients on different side hustles and taxation.

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